Saturday, 10 January 2009

Customer Service...Now More Than Ever

With retail businesses cutting back or dropping like flies, it's easy for customers and bystanders to say guys keep your eye on the ball...but it's true.

I regularly breakfast at a McDonald's between 7:30 and 8:00 in the morning Mondays and Tuesdays...if they aren't serving another customer they are pretty good at acknowledging me from 5-9 feet away, putting it together quickly and if I have to wait, bringing my pancakes to me at the table

I'm also a semi-regular at OiBagel! in my nearby shopping centre...praise to the manager or crew leader who after 3-4 dozen bagels recognizes me, more or less remembers it's low fat cream cheese and not too much of it, and more importantly, has trained her team to repeat orders and operate relatively efficiently within a tight space and respect healty & safety requirements. I took the time to fire off a quick email to commend the team and was grateful to get a little voucher back

And before you tell me my life is too good, I must have 5 or 6 Tazo Chai teas - not Chai Tea Lattes - and the odd coffee in Starbucks every week. Understand my frustration when they slip a Calm tea bag in there instead of the Chai...and not discovering it until I've let it cool down for 10 minutes. The upside is the free tea next time but I wish I didn't have to go there

Tesco Club Card the same deal - my vouchers missing in action for two months means i get an extra 150 points for my troubles and for the phone call - but spare me the explanation and the aggravation

Now more than ever businesses have the time, and the motivation to train, retrain, and reinforce what their people are doing

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